“As this vision was coming to life and developing a more mature tone, we felt the game needed a new name to better reflect those changes.”Īccording to Hoeg Law’s Richard Hoeg, Ubisoft likely would have defeated Monster Energy’s opposition to the Gods & Monsters name, should it have chosen to. “As stated in the past, the extra development time allowed us to push our initial vision even further and explore new avenues for the game. “The name change for Immortals Fenyx Rising reflects a creative decision and is not a result of legal matters,” the spokesperson told VGC. Gods & Monsters had its name changed to Immortal Fenyx Rising. On Thursday an Ubisoft spokesperson denied the name change was influenced by the dispute and reiterated the claim that it was due to the vision of its developers. Monster claimed in its opposition documents that the Gods & Monsters game would damage its business and highlighted its involvement in the games industry, including its sponsorship of esports teams and events, as well as its own games site. However, it later emerged that drinks firm Monster Energy filed an opposition to the Gods & Monsters trademark in April of this year – two months before Ubisoft first confirmed it had decided to rename the title.
